The TikToker who just killed the Golden Goose.

Has Khaby Lame basically pulled off the ultimate fairytale hustle? First he collected 360 million TikTok and Insta followers without saying a word in his spots. His basic shtick is a simple hand gesture aimed at overcomplicated ideas, like melting butter into an empty deodorant stick so you can use it to put the spread on your toast. Now Lame he has sold himself for US$975 million. But it comes at a price, AI digital twin integration. Clever phrasing, but what it means is an AI version of his Face ID, Voice ID and behavioural models (read his hand gestures) to create multilingual social media content, as well as “increase his output and posting capabilities”. Basically, you can make more of him, or an AI likeness of him. Why settle for one golden goose, when you can replicate the bird. The question now is how many Khaby Lames will be too many?